Public relations strategy test: Pre-employment assessment to hire the best candidates
Summary of the Public Relations Strategy test
Looking for a top public relations professional?
TestGorilla's Public Relations Strategy test will help you find PR professionals who are skilled in various areas of public relations, including press releases, pitching to the media, being successful with the organizational side of PR, and crisis PR. Our assessment evaluates their abilities in media engagement, collaboration with different departments, and dealing with public relations crises.
Covered skills
Understanding your news
Media engagement
PR and marketing
PR and the business
Use the Public Relations Strategy test to hire
Publicists, PR agency team members, public relations managers, public relations directors, and other roles that require strong public relations skills.
Type
Time
Languages
Level
About the Public Relations Strategy test
Whether you are on the client or the agency side, public relations is a field that demands strong skill sets from PR professionals.
A competent PR professional can collaborate with marketing and executive management partners to develop messaging and stories that will attract the right media attention. A PR pro will then be able to engage with members of the media and land positive press coverage while dealing with potentially difficult crisis situations if they arise.
This test assesses your candidates' skills in these important areas of PR work.
This test is made by a subject-matter expert
Hugh Taylor
Hugh Taylor has over 20 years of experience in the public relations field. In addition to serving in marketing communication roles at Silicon Valley startups, Hugh was Public Relations Manager for SharePoint technologies at Microsoft from 2007 to 2008. He is now CEO of Comms Factory, a boutique public relations firm.
Crafted with expert knowledge
TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.
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